Maison 72°E | Design Innovation for Every Space
About Maison 72° E
Maison 72°E is an international design studio led by founder and principal Kavita Singh, specialising in luxury hospitality, bespoke residential, and complex cross-border projects.
The studio operates at the intersection of design leadership, strategic advisory, and cultural fluency, supporting clients where clarity, discretion, and long-term thinking are essential. Rather than pursuing a signature aesthetic, Maison 72°E is known for its ability to align vision, brand, and operational realities across demanding, multi-stakeholder environments.
With experience spanning the Middle East, India, and Southeast Asia, the practice brings a deep understanding of how global clients live, travel, and experience space. Projects are approached with restraint, rigour, and sensitivity to context, ensuring outcomes that endure both aesthetically and operationally.
Maison 72°E engages selectively, often at early or critical stages of a project, where design intent must be established, protected, or recalibrated. The studio is trusted by developers, operators, and private clients who view design as a strategic asset.
Meet our Founder
Kavita Singh
Kavita, our Founder and Principal, leads an international design practice defined by clarity, restraint, and long-term thinking.
Known for her calm authority and cultural fluency, she works comfortably within complex, high-pressure environments where multiple stakeholders, technical constraints, and strong personalities must be aligned without friction.
Having lived and worked across multiple global cities, her approach is shaped by a deep, intuitive understanding of the expectations, rhythms, and privacy requirements of UHNW clients. She brings a refined sensitivity to how discerning clients experience space — and a disciplined restraint around what should remain unseen.
Her work is deliberate and precise, prioritising longevity, operational intelligence, and emotional intelligence over trend-led design. Clients value her ability to make quiet but decisive interventions, stabilising projects at critical moments without compromising design integrity.
Our Services
1
Strategic Design Advisory
Early-stage, high impact engagement
We work with clients at the earliest stages of a project to help define vision, intent, and guardrails before design decisions become difficult to reverse.
This includes:
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Concept and narrative definition
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Brand and positioning alignment (hospitality & residential)
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Design strategy reviews and feasibility input
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Governance frameworks to protect design intent across phases
This service is particularly valuable where multiple consultants, operators, or decision-makers are involved.
2
Luxury Hospitality Design
Leadership
We lead and advise on luxury and upper-upscale hospitality projects, acting as a stabilising force between owners, operators, consultants, and delivery teams.
Our role may include:
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Design leadership across concept to execution
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Operator coordination and design compliance
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Value engineering oversight without erosion of intent
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Alignment of guest experience with operational realities
The focus is always on longevity, brand coherence, and operational intelligence.
3
Bespoke Private Residential Design
Selective engagements
For private clients, we design highly tailored residences that prioritise privacy, discretion, and emotional intelligence over overt expression.
Our residential work is characterised by:
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Deep understanding of client lifestyle and rhythms
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Quiet luxury and restrained materiality
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Long-term adaptability rather than trend-led choices
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Absolute confidentiality throughout the process
We typically work with clients who value trust, judgment, and a thoughtful pace.
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Our Services
4
Cross Border & Culturally Complex Projects
With extensive experience across Europe, the Middle East, India, and Southeast Asia, we support clients navigating projects that cross cultural, regulatory, and operational boundaries.
We bring:
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Cultural fluency and contextual sensitivity
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Clear communication across geographies
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Protection of intent amid differing expectations
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Calm mediation in high-stakes environments
5
Design Governance and Project Stabilisation
We are often brought into projects that require re-alignment or rescue — where complexity, stakeholder tension, or scope drift has compromised clarity.
This service includes:
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Independent design reviews
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Stakeholder alignment and recalibration
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Technical and aesthetic risk assessment
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Re-establishing clear decision-making structures
The objective is not disruption, but controlled course correction.
How we work...
We engage selectively and deliberately.
Each project is Principal led and begins with a clear definition of scope, authority, and expectations,
ensuring alignment from the outset. Communication is key.
We work best with clients who:
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Value discretion and trust
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Prefer clarity over spectacle
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See design as a strategic investment
We do not aim to do more projects — only the right ones.
Why Clients Choose Us
Clients choose us for the assurance of calm, experienced leadership in environments where complexity is high and the margin for error is low.
We are often engaged when projects require more than creativity — when clarity, discretion, and alignment across multiple stakeholders are essential.
Our role is to stabilise vision, navigate competing priorities, and protect long-term value without unnecessary friction.
What distinguishes our work is not a fixed aesthetic, but an ability to read context, anticipate risk, and make precise interventions at the moments that matter most. This allows projects to move forward with confidence, preserving both design intent and operational intelligence.
Clients value Maison 72° E's measured approach, cultural fluency, and the trust that comes from knowing their project is being guided with restraint, rigour, and respect for privacy.
Because complex projects need calm leadership, not noise.