Maison 72°E | Design Innovation for Every Space
Our Services
1
Strategic Design Advisory
Early-stage, high impact engagement
We work with clients at the earliest stages of a project to help define vision, intent, and guardrails before design decisions become difficult to reverse.
This includes:
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Concept and narrative definition
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Brand and positioning alignment (hospitality & residential)
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Design strategy reviews and feasibility input
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Governance frameworks to protect design intent across phases
This service is particularly valuable where multiple consultants, operators, or decision-makers are involved.
2
Luxury Hospitality Design
Leadership
We lead and advise on luxury, boutique and upper-upscale hospitality projects, acting as a stabilising force between owners, operators, consultants, and delivery teams.
Our role may include:
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Design leadership across concept to execution
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Operator coordination and design compliance
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Value engineering oversight without erosion of intent
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Alignment of guest experience with operational realities
The focus is always on longevity, brand coherence, and operational intelligence.
3
Bespoke Private Residential Design
Selective engagements
For private clients, we design highly tailored residences that prioritise privacy, discretion, and emotional intelligence over overt expression.
Our residential work is characterised by:
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Deep understanding of client lifestyle and rhythms
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Quiet luxury and restrained materiality
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Long-term adaptability rather than trend-led choices
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Absolute confidentiality throughout the process
We typically work with clients who value trust, judgment, and a thoughtful pace.
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Our Services
4
Cross Border & Culturally Complex Projects
With extensive experience across the Middle East, India, and Southeast Asia, we support clients navigating projects that cross cultural, regulatory, and operational boundaries.
We bring:
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Cultural fluency and contextual sensitivity
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Clear communication across geographies
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Protection of intent amid differing expectations
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Calm mediation in high-stakes environments
5
Design Governance and Project Stabilisation
We are often brought into projects that require re-alignment or rescue — where complexity, stakeholder tension, or scope drift has compromised clarity.
This service includes:
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Independent design reviews
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Stakeholder alignment and recalibration
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Technical and aesthetic risk assessment
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Re-establishing clear decision-making structures
The objective is not disruption, but controlled course correction.
How we work...
We engage selectively and deliberately.
Each project begins with a clear definition of scope, authority, and expectations,
ensuring alignment from the outset.
We work best with clients who:
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Value discretion and trust
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Prefer clarity over spectacle
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See design as a strategic investment
We do not aim to do more projects — only the right ones.
Our Design Philosophy
Why Clients Choose Us
Clients choose us for the assurance of calm, experienced leadership in environments where complexity is high and the margin for error is low.
We are often engaged when projects require more than creativity — when clarity, discretion, and alignment across multiple stakeholders are essential.
Our role is to stabilise vision, navigate competing priorities, and protect long-term value without unnecessary friction.
What distinguishes our work is not a fixed aesthetic, but an ability to read context, anticipate risk, and make precise interventions at the moments that matter most. This allows projects to move forward with confidence, preserving both design intent and operational intelligence.
Clients value Maison 72° E's measured approach, cultural fluency, and the trust that comes from knowing their project is being guided with restraint, rigour, and respect for privacy.
Because complex projects need calm leadership, not noise.
Our Design Philosophy