
Maison 72°E | Crafting Couture Interiors Worldwide
Our Services

1
Strategic Design Advisory
Early-stage, high impact engagement
We work with clients at the earliest stages of a project to help define vision, intent, and guardrails before design decisions become difficult to reverse.
This includes:
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Concept and narrative definition
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Brand and positioning alignment (hospitality & residential)
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Design strategy reviews and feasibility input
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Governance frameworks to protect design intent across phases
This service is particularly valuable where multiple consultants, operators, or decision-makers are involved.
2
Luxury Hospitality Design
Leadership
We lead and advise on luxury, boutique and upper-upscale hospitality projects, acting as a stabilising force between owners, operators, consultants, and delivery teams.
Our role may include:
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Design leadership across concept to execution
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Operator coordination and design compliance
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Value engineering oversight without erosion of intent
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Alignment of guest experience with operational realities
The focus is always on longevity, brand coherence, and operational intelligence.
3
Bespoke Private Residential Design
Selective engagements
For private clients, we design highly tailored residences that prioritise privacy, discretion, and emotional intelligence over overt expression.
Our residential work is characterised by:
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Deep understanding of client lifestyle and rhythms
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Quiet luxury and restrained materiality
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Long-term adaptability rather than trend-led choices
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Absolute confidentiality throughout the process
We typically work with clients who value trust, judgment, and a thoughtful pace.
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4
Cross-Border & Culturally Complex Projects
With extensive experience across the Middle East, India, and Southeast Asia, we support clients navigating projects that cross cultural, regulatory, and operational boundaries.
We bring:
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Cultural fluency and contextual sensitivity
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Clear communication across geographies
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Protection of intent amid differing expectations
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Calm mediation in high-stakes environments
5
Design Governance and Project Stabilisation
We are often brought into projects that require re-alignment or rescue — where complexity, stakeholder tension, or scope drift has compromised clarity.
This service includes:
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Independent design reviews
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Stakeholder alignment and recalibration
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Technical and aesthetic risk assessment
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Re-establishing clear decision-making structures
The objective is not disruption, but controlled course correction.